Networking, sharing knowledge and getting inspired that's what 'Embrace - quality of life' was all about. The kind of inspiration that makes you want to get started right away to take your recreation business to the next level. Practical tips to, for example, bring in more bookings through OTAs, enhance your guest experience or improve your revenue management. Read along with us and look back on the knowledge event of the recreation industry!
New this year was the partner square: an exhibition floor where the BEX App Store came to life. An ideal place to discover the numerous possibilities of our partners. The day therefore started at 10:30 with the opening of the exhibition floor so that the more than 300 participants had plenty of time to orient themselves before the official welcome speech started at 12:30. During the welcome speech, chairman Richard Otten entered into conversation with Mustafa Kurt (Head of Product), Maureen Ilboga (COO) and Wietze Bootsma (Head of Business Development). They discussed developments at Booking Experts in the areas of Customer Success, Partnerships and Product.
'The virtual marketplace you guys have comes to life here. Next year we will definitely come back as a partner to be able to make it even bigger.' - Robin Sleegers, Revcontrol
After the welcome speech, the stage was set for Marielle van Gorp's keynote. She talked about future-proof entrepreneurship, where you simultaneously make social impact with your organization.
After the collective start you could compile your own program this year by choosing from 14 different knowledge sessions. A conscious choice to ensure that Embrace is truly indispensable for every recreation professional. Just a selection of the knowledge sessions given:
Speaker Dinia Simpelaar on her talk: Take your revenue management to the next level "Revenue management is starting to take an increasingly important role within the leisure industry. It was very valuable to share the principles from this field with our users and give them insight into the possibilities that BEX offers, so that they can set up strategies based on this that fit their organizational goals and then make the choice to take the first step in this themselves or enter into cooperation with one of our specialized partners.'
At the end of the day, all visitors made their way to the plenary hall for the networking drinks. Time to discuss the day! There was a toast to a successful day, and we hope everyone went home full of new energy and ideas.
Good news: the date for next year is already known! March 17, 2026 is the time for the fourth edition of Embrace. So, sign up, put it in your calendar and see you then!
'100% that I will be there again next year, I regret not being there last year. ' - Robert Buchel, Court Parks
This was Embrace 2025 ⤵️