What is Answer Engine Optimisation (AEO) and why it matters for SEO in 2025

In 2025, SEO goes beyond traditional keywords. Answer Engine Optimisation (AEO) focuses on providing direct answers to visitors' questions. This ensures that your holiday park will be visible in featured snippets, Google answer boxes and voice search results.

Why AEO SEO is important for vacation parks

AEO helps holiday parks to be better found, score higher in search engine rankings and give visitors quick answers to their questions. Think of questions like:

• What facilities does this vacation park have?
• Are pets allowed?
• What is there to do in the area?
  
  At BookingExperts (BEX), we use AEO SEO to help holiday parks stand out in search results. By structuring content around guests' questions, we make sure your park appears more often in Google answer boxes and featured snippets, which immediately generates more quality traffic.

Practical strategies for AEO SEO

1. Question-based content: Answer your guests' questions as clearly as possible.
2. Clear structure: Use short paragraphs, lists and clear headings (H2, H3).
3. Optimise for voice searches: Write in natural language so digital assistants can easily read answers aloud.
   
   

At BEX, we analyse holiday park content, identify key guest questions and write answers that can appear directly in featured snippets.

Search Engine Optimisation is essential for holiday parks that want to be easier to find in 2025. It increases visibility, attracts more visitors and capitalises on the growth of voice search.

At BookingExperts, we help vacation parks with smart AEO strategies that deliver immediate results. Want your holiday park to be better found and attract more guests? Contact BEX and find out how we can optimise your SEO!