Your website, socials and ads are often the first thing guests see of your park or campground. And that first impression? It has to hit the mark. Performance Manager Lisa from Booking Boosters knows all aboutthat . These five marketing tips will help you increase your online visibility and attract more bookings.
1. Optimize your website
Your website is the starting point of the guest journey. Provide atmospheric images that directly convey the experience of your park or campsite, combined with clear and practical information. Give each accommodation its own SEO-optimized page with strong headlines, good images (including alt-texts) and an FAQ. Seasonal or event-related landing pages score well in Google and with your target audience.
2. Use social media cleverly
Socials are perfect for sharing atmosphere, making your brand recognizable and staying top-of-mind. Work with a content calendar and make sure you are extra visible around booking peaks such as January or May and alternate inspiring content with practical updates. Always link in your posts to the appropriate booking page so guests can book directly.
3. Get more out of online ads
With Google Ads, you are visible at the times when people are actively searching for a vacation. Thanks to the link with Google Hotel Ads, you show your own prices next to those of tour operators, with a direct booking link to your site. This way you save on commission and increase your conversion rate.
4. Work with influencers or affiliates
Not only big names work. Smaller, thematic influencers in particular often have an engaged audience that connects well with your target audience. Let them stay in exchange for content with a unique promotion code or landing page. This makes the impact measurable and credible.
5. Build relationships through email
Email remains a powerful tool to keep guests engaged AND convert. Build a good mailing list with a strong incentive such as a discount code or promotion, and segment by target group or behavior. Send personalized e-mails with relevant tips or offers, including direct booking links to the right dates or accommodations.
Whether you're just starting out or already fully active: online marketing offers plenty of opportunities. Start small, discover what works and build from there. This way you can work step by step towards a strong online presence and higher occupancy, all year round. Do you need advice or do you want to outsource your online marketing activities? Then contact us, we will gladly inform you!
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