About us

Booking Experts

When you think of Booking Experts, you think of automation, recreation and innovation. Getting a little better every day and working on the recreation industry of tomorrow. But what is the story and who are the people behind Booking Experts? You can read about that here!

About us

Welcome to Booking Experts

Booking Experts was founded in 2011 by Ali Ilboga. With his background as a developer and his passion for technology and the leisure industry, Ali saw one thing clearly: leisure companies needed a scalable, future-proof reservation system.

What began with Expert Webdesign (founded in 2002) evolved into Booking Experts: a cloud-based reservation system for holiday parks, campsites, and rental organizations. Software that automates processes, saves time and, helps companies operate in a future-proof way.

With Booking Boosters, we offer additional support to achieve more direct bookings. Our marketing professionals, trained in the recreation industry, take care of your online marketing so you can focus on your guests.

Today, hundreds of recreation companies, both domestically and internationally, trust Booking Experts to manage reservations, administration, guest communication, and online visibility.

Guests

We prioritise guest satisfaction above all else and strive to deliver unforgettable experiences that exceed expectations and build lasting loyalty.

Staff

We empower our employees with the tools and technologies they need to deliver exceptional service, enhance operational efficiency, and improve guest interactions.

Owners

We enable owners to achieve their unique goals by providing customised tools and insights that support both large-scale park operators and individual investors—ensuring maximum profitability and operational excellence.

Our Team

We are a team of recreation experts and tech specialists working together to build the best reservation system for holiday parks.

Some of us know the recreation industry inside out. We understand what it's like to run a holiday park, manage reservation teams, and overcome operational challenges. Others bring experience from the world of SaaS, product development, design, and online marketing.

This unique mix ensures that Booking Experts understands exactly what holiday parks need: scalable, future-proof software for recreation businesses that automates processes and drives direct bookings.

Our team stays to our clients. We are the people on the phone, on-site, and online. Whether you need support, sales, onboarding or optimisation of your reservation process: we're here help you.

Behind our local team stands the international network of Booking Experts. With more than 150 specialists in 14 countries, we support nearly 100,000 users and over 700 leisure companies every day.

Our goal? To help holiday parks grow with smart technology, personal support, and proven results. No long queues or distant service, just real people ready to move you and your business forward.

Management team

Booking Experts' management team combines decades of experience in the recreation industry with in-depth knowledge of technology, SaaS solutions, and reservation software for holiday parks and campsites.

Team members come from diverse backgrounds: ranging from software development and product management to customer support and online marketing for recreation companies. What unties them? A hands-on mentality, a strong commitment to customers and employees, and a sharp understanding of the day-to-day realities faced by recreation entrepreneurs.

With both feet on the ground and a clear vision, the management team works every day toward one goal: helping recreation businesses operate future-proof way using smart, scalable technology.

Booking Experts in Figures

126k

Users

800+

Companies

150+

Employees active

Culture & Core values

At Booking Experts, we are dedicated to developing smart and scalable reservation software for holiday parks, campsites, and leisure companies. Our culture is open, engaged, and results-oriented. Every day, we collaborate on technology that helps recreation companies automate processes, boost direct bookings, and improve the guest experience.

Our core values form the foundation of everything we do:

Knowledge

We are Booking Experts for a reason. We continuously invest in our knowledge of the leisure industry, reservation processes, and cloud software. We actively share that expertise with our customers and partners.

Passion

Hospitality and technology are in our DNA. Whether it's software development, customer support, sales or online marketing for recreation companies, we approach everything with passion and a focus on results.

Innovation

The leisure industry is evolving rapidly, and we ensure our hospitality software evolves with it. Through continuous innovation, we help our customers stay ahead of the market.

Collaboration

We believe in the power of collaboration. Teams within Booking Experts work closely together. We are building a strong Recreation App Store together with our partners and use customer feedback to continuously improve our platform.

Efficiency

Time is precious, especially in the recreation industry. That's why we help our customers automate processes and work more efficiently with our cloud reservation system. Fewer operations, more focus on the guest.

Quality

At Booking Experts, quality always comes first. From the development of our reservation software to the support we offer our customers, we provide a stable and reliable solution for recreation companies.

This is how we help recreational businesses move forward

Our users are our ambassadors. That's something we're proud of.

Find out why more than 125,000 users enjoy using Booking Experts every day to optimize their business.

Patrick Loeps

General manager Belnem House Bonaire

'I really see the team at Booking Experts as bonus colleagues. The systems are top-notch and the people around them make it complete.'

Lex de Groot

General Manager BreeBronne

"Since switching to Booking Experts, we have seen a 50% increase in occupancy of our vacation rentals in two years.

Gijs Meerdink

Owner of Welcome in

''The transparency we can offer owners is key to success''

Loes Alferink

Owner of Koe in de Kost

''The biggest advantage that Booking Experts brings us is the time savings. Because everything is connected in real time, we need to perform fewer operations in the system and have more time left to focus on our guests.''

Booking Experts

Welcome to Booking Experts

Who we serve

Our Team

Management team

Booking Experts in Figures

Culture & Core values

Our users are our ambassadors. That's something we're proud of.

Let's increase hospitality together.

BEX PMS

BEX CMS

Marketing

Business types

Resources

About us