As a recreation entrepreneur at heart, you often have one goal: to provide your guests with an unforgettable experience. When they leave your park satisfied, your mission is accomplished. An automated guest journey contributes to guest satisfaction in many ways. We have written a blog series so you can create the ultimate guest journey. In this part, we zoom in on phase 1 of the guest journey: Inspiration.

Inspire your future guests to book a vacation with you.

In order to create satisfied guests, the first step is to inspire the right guests to book a vacation with you. How do you get people to think they need a vacation? And how do you ensure that your park or accommodation becomes their first choice? During the inspiration phase, guests aren't yet consciously looking for a specific offer, but with targeted marketing strategies and regional marketing, you can create a powerful image that is irresistible to potential guests.

Marketing for your organisation

1. Affiliate Marketing

Affiliate marketing provides an excellent opportunity to bring your park to a larger audience. By partnering with relevant platforms and influencers that match your target audience, you can promote your offerings without always having to do it yourself. The so-called 'affiliates' highlight the unique aspects of your park, such as luxury accommodations, family-friendly amenities or the tranquility of nature. Affiliates receive a commission based on bookings made through their channels. You can sign up with an affiliate platform such as TradeTracker. From here, affiliate parties can promote your offer. The real-time availability of your offer is automatically sent to the affiliates, so your offer is always up-to-date without you having to worry about it. Examples of popular affiliate parties in the Netherlands are Parkvakanties.nl, Bungalowparkoverzicht.nl and Kampeermeneer.nl.

2. Social Advertising

Social media is the perfect place to inspire people. With strategically placed ads on platforms such as Facebook and Instagram, you can reach and entice specific target groups. Use imagery that immediately grabs attention like aerial shots of your park, atmospheric images of families in nature or videos that bring a vacation in your park to life. Personalise and target your ads by making smart use of targeting options, such as interests, location and demographics.

Regional marketing

In addition to marketing your own park, you can gain a lot by actively promoting the region in which you are located. A great example of this is Visit Veluwe, the regional marketing organisation that positions the Veluwe as a top destination in the Netherlands. By highlighting the area, you attract holidaymakers and position your park in that unique setting.

1. The importance of collaboration

Collaborations with local partners, such as attractions, restaurants and nature organisations, strengthen your offer. By setting up joint regional campaigns, such as highlighting 'The Veluwe as the largest nature reserve in the Netherlands,' you attract guests who are interested in the unique experiences your region has to offer. Your park simply becomes a logical part of their vacation plan.

2. Let your location do the talking

Guests are not only convinced by your offer, but also by your location. Imagine a vacation park in the heart of the Veluwe, surrounded by endless forests, moors and wildlife. By positioning your park as a gateway to these natural treasures, you add value to your guests' experience. Use storytelling to stress the uniqueness of your location and inspire guests to imagine themselves on vacation in the midst of nature.

3. Inspire visually and narratively

Let images of your region tell the story. Consider photos of a setting sun over the moors, a family biking through the woods or wild boars scurrying along a walking trail. Combine this with stories from guests who have previously enjoyed the tranquility and beauty of your area. It's all about the power of imagination. Your guests should already see themselves enjoying a vacation with you.

Did you manage to inspire the guest? Then it's now time for the orientation phase.

Could you use some help with the inspiration phase? Our Booking Boosters know exactly what to do to inspire your guests!