Personalized marketing messages at exactly the right moment in the guest journey: that's the power of WiQhit. Thanks to the seamless integration through our App Store, WiQhit is effortlessly available for Booking Experts users. Several vacation parks are already enthusiastically using this solution. WiQhit has prepared a case study on the cooperation between Booking Experts, WiQhit and ParcPro's, which shows how these three partners jointly contribute to the success of vacation parks. You can read the case study here. ⤵️
'How personalization makes vacation parks more successful: the collaboration between Booking Experts, WiQhit and ParcPro's
In the world of vacation parks everything revolves around experience, convenience and timing. Not only offline, at the park itself, but also online. As a vacation park you have a beautiful website, but how do you ensure that visitors quickly book their dream vacation?
Booking Experts & WiQhit
You know Booking Experts, of course. This platform helps hundreds of vacation parks with everything they need for a smooth online booking experience. From showing availability to managing bookings, Booking Experts provides a solid foundation for parks in the Netherlands and abroad.
WiQhit tops that with something extra: personalization. This plug-in shows visitors exactly the right message at the right moment in the customer journey. That can be just the final push to book that dream vacation.
WiQhit works by using all sorts of clever psychological principles, such as showing reviews, naming how many people are currently viewing a particular accommodation, or indicating how many spots are still available. And because WiQhit is directly integrated with Booking Experts, these customizations can be deployed on the site at lightning speed and seamlessly.
How exactly does personalization work?
Booking a vacation isn't always easy. Usually you want to have a good look around first, consult with friends or family and only then tie the knot. This is where personalization comes in. WiQhit understands this and responds to it smartly.
WiQhit divides the online customer journey into a number of phases. The mindset of the visitor varies each time. In the beginning, someone seeks confirmation. What are other guests' experiences, why should I spend my vacation days at this very place? The further someone gets in the customer journey, the more you can "steer" the visitor.
Imagine: you visit the website of a vacation park and see that only one accommodation is still available in your desired period. Suddenly you get a sense of urgency. "If I don't book now, it might be gone!" That's exactly what WiQhit does: they subtly let you know not to hesitate for too long. And believe it or not, it works! People book up to 20 percent faster.
ParcPro's: the silent force behind the scenes
Booking Experts and WiQhit ensure that a vacation park's website runs smoothly and visitors book faster. But what happens behind the scenes? That's where ParcPro's comes into play.
ParcPro's supports vacation parks with day-to-day management, from arranging reservations to streamlining full operations. Thanks to advanced automation and real-time rental insight, parks have everything under control without the hassle.
The great thing about ParcPro's is that they don't just focus on the operations, but also on the commercial side. They help vacation parks increase revenue while ensuring a smooth-running experience for guests.
Not surprisingly, ParcPro's advises its clients to use the combination of Booking Experts and WiQhit.
Success stories: Brinckerduyn, De IJsvogel and more
Dozens of vacation parks benefit from the collaboration between Booking Experts and WiQhit. This includes ParcPro's clients, such as De IJsvogel, Brinckerduyn and De Parel. These parks know how to take full advantage of WiQhit's real-time personalization.
For example: you are browsing their site and see that other visitors are currently viewing the same accommodation. Suddenly you feel the pressure to book quickly before someone else beats you to it. Little nudges like that make people take the step to book faster.
Timing is everything
What makes this approach extra powerful is timing. WiQhit knows exactly when people are most likely to book. For example, research shows that many people plan their summer vacation in January, after passing on their days off at work. Also, Mondays, Tuesdays and weekends are popular days to book. People often consult during the weekend, and then tie the knot at the beginning of the work week.
WiQhit cleverly responds to this with customized expressions. On mobile devices, they keep it quiet because people are often still in the orientation phase. But on desktop, where people are more likely to book, they show more striking calls-to-action.
Conclusion: a golden combination for more bookings
The collaboration between Booking Experts, WiQhit and ParcPro's shows how powerful personalization can be in the travel industry. By showing the right message at exactly the right time, visitors are more quickly converted into bookers.
For parks such as Brinckerduyn, De IJsvogel and MarinaParken, this has already led to more bookings and a higher turnover. And the great thing is that the possibilities are endless: new ideas can be tested and implemented quickly.
So whether you run a vacation park or are just curious about how to optimize online marketing: this combination of technology, personalization and smart management is a recipe for success.'
Are you inspired by this blog and curious about what WiQhit can do for you? Install the app in our App Store and get started!
Lisa
