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TikTok continues to grow at lightning speed and continues to gain ground among an ever-widening audience. The number of users aged 25 and over is increasing every day, offering plenty of opportunities for advertising. Booking Boosters recently conducted a pilot campaign on TikTok Advertising. The results? Huge reach, high engagement and high brand awareness - all at low cost. It’s an especially effective channel during your potential guest’s orientation phase!
What exactly is TikTok?
TikTok began as a platform where mainly young people shared short dance and music videos. Since then, it has evolved into the fastest-growing social media platform. In the Netherlands, TikTok now boasts around 4.3 million active users, 2.6 million of whom log in daily. And it’s no longer just for teenagers: the largest age group is now 25–34 years old (30%), followed by 18–24-year-olds (25%) and 35–44-year-olds (19%). This shift creates different content: adults are mainly looking for inspiration - for example, about holidays and creating great memories.
TikTok as part of your marketing strategy
With a growing number of users and an increasingly diverse audience, it’s a smart move to include TikTok in your marketing mix. But how do you go about it? By not only sharing organic content, but also running targeted ads on the platform.
1. Set up an account: Don't have a TikTok account yet? Create one and post creative, eye-catching videos about your resort - just as you do on Facebook and Instagram.
💡Tip: You can often easily repurpose your Instagram Reels for TikTok.
2. Engage organically as well as paid.
Share inspiring videos (think AI voiceovers, Spark Ads, or TikTok Shop demos) to capture attention during the orientation phase.
Partner with Booking Boosters for targeted ad campaigns that complement your Facebook and Instagram advertising.
TikTok Advertising with Booking Boosters 🚀
In our pilot for two holiday parks, we observed the following results:
- CPM (cost per 1,000 impressions): average €5.50-6.00
- CPC (cost per click): average €0.15-0.90 (usually around €0.30)
- Reach at €2: 300-400 impressions on average
- CTR (click-through rate): around 0.84
With just €100, you can quickly achieve 16,000–18,000 impressions.
Note: The cost per actual purchase tends to be slightly higher on TikTok than on Facebook or Instagram, but the platform’s strong influence during the orientation phase makes it a valuable addition to your marketing mix.
TikTok facts: did you know.
- 55% of impressions are male and 45% of impressions are female
- The largest age group is 25-34 (30%), followed by 18-24 (25%) and then 35-44 (19%)
- The average CPM is on average €5.50-6.00
- The cost per click (CPC) is between €0.15- €0.90
- The click-through rate (CTR) is 0.84% on average
Results may vary by park.
And now it's your turn: create a great TikTok video 🎥
Content on TikTok works differently than on Facebook or Instagram. You advertise with short, vertical videos. Think videos focused on specific audiences, stay types, seasons or themes. Let your creativity do the talking!
Tips for effective TikTok videos:
- Use an AI voiceover or original sound that grabs attention immediately
- Tell a story and showcase atmosphere
- Keep the video between 15 and 60 seconds
- Use 1080 × 1920 pixel format
- Add stickers, logos or short text for extra imapct
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Conclusion
TikTok Advertising is a smart extension of your marketing strategy, especially during the orientation phase of potential holidaymakers. You can reach a large audience at a relatively low cost, making it a powerful alternative or addition to traditional media such as TV commercials: more measurable, more affordable, and with a wider reach.
Want to know more or need help with TikTok Advertising? Feel free to contact us at support@bookingboosters.nl 📩
