Camping De Noetselerberg in Nijverdal is a five star ANWB Topcamping where hospitality and quality are at the heart of everything. The family business is run by Geert and Martine Hoekjen, together with Geert’s brother Bert Jan. Both camping guests and day visitors enjoy the personal atmosphere and excellent service.
The search for more automation
Over seven years ago, Geert and Martine made the switch to the all-in-one solution from Booking Experts. As proud participants in Ardoer, the alliance of quality campsites in the Netherlands, they were at the time looking for a system that went beyond just a reservation package.
Previously, the campsite had worked with Stratech and did not have its own website. This created limitations: reduced visibility on Google, fewer opportunities for development and no proprietary platform to reach guests directly. The wish to automate processes, together with the need for a modern website, led them to Booking Experts.
Today, more than seven years later, Geert and Martine still use the system intensively every day and continue to experience the benefits of this all-in-one solution.
The switch to Booking Experts
In 2017, the decision was made to switch completely. This created one central point for the reservation system, website and marketing. All existing bookings were transferred effortlessly to Booking Experts. Thanks to the connection with Holiday Agent, bookings through Ardoer were also processed automatically and in real time. For the first time, Camping De Noetselerberg had its own website, complete with Search & Book, online payment options, reviews and the latest technology.
The implementation took several weeks, during which necessary links, such as the barrier, were immediately arranged. The process went smoothly and gave the team a lot of energy. Through regular contact and participation in workshops, Geert and Martine quickly got to grips with the system, which now allows them to serve their guests even better.
Marketing via Booking Boosters
A new website requires smart marketing. That is why De Noetselerberg enlisted the team of Booking Boosters . Among other things, they helped with content creation based on keyword research, setting up Google Ads and remarketing campaigns, SEO optimisation and Facebook Ads. Affiliate marketing through platforms such as Parkvakanties.nl, Topcamping.nl and Supertrips.nl was also used successfully.
Ongoing advice and support ensured that the campsite became stronger not only technically, but also commercially.
The results
The results were not long in coming. Within a few days, the first bookings arrived through their own website. In fact, the majority of reservations now come directly through this channel. Thanks to the connection with Ardoer, there is also a steady flow of bookings. The first year with Booking Experts immediately provided De Noetselerberg with visibility, efficiency and, above all, increased turnover.
Ready for the future
Camping De Noetselerberg is a perfect example of a recreation company that wanted to move forward and has made great strides thanks to the all-in-one solution from Booking Experts.
Do you also want more control over reservations, increase your visibility and strengthen your marketing?
👉 Contact us without obligation and discover how your business can grow with Booking Experts.
Manon
