We see this new development as a major advantage for you as an entrepreneur. By letting go of your fixed periods, you respond to the wishes of the guest who sometimes only wants to book one night and not an entire weekend. The flexibility also allows you to jump in faster if the occupancy is ahead or behind: make a dynamic stay possible by adding an arrival day or allow guests to stay for only one or two nights.
This trend requires a critical look at your pricing policy, for example offering night prices, dynamic pricing and price differentiation for longer stays.
A new price structure is pleasant for you and your employees: no complicated periods, different rates and dozens of packages. This structure is also pleasant for the guest. You can respond to their wishes. The guest no longer has to deviate from his wishes, which makes it easier to choose a stay.
We recommend that you at least work with night rates, even if you do not communicate these directly in the search & book. This means you are able - in the case of less occupancy - to respond, for example by offering shorter periods of stay with a price calculation based on night prices. You can easily do this within your reservation system by checking and unchecking one or all types at the same time.
In addition to night prices, you may want to offer the fixed periods as you have always done, for example for a stay from Monday to Friday, Friday to Monday, Monday to Monday and Friday to Friday. Entering additional prices is not necessary, as the prices can be calculated based on the night prices.
Do you want to send the guest to the periods that are convenient for you, for example for your occupation or cleaning? Then you can set separate, advantageous rates for this length of stay or dates. Interesting for you and for the guest!
You keep your pricing policy most practical by using one ratio in the price structure between the different types.
If you want to set a different price during the season, you only adjust the price of the basic type. Then you copy this price list (with the desired indexation: percentage or a fixed amount) to the other types. This means you don't have to adjust all types manually.
Sometimes you want to stimulate a certain period of stay (or duration of stay). In addition to working with advantageous periods as described above, you can also do this on the basis of promotions and arrangements.
It is advisable to work as standard with an early booking and last minute discount. You prefer that guests book early, for example more than 9 months before the stay, you can stimulate this with an early booking discount.
Of course you also want to have the last free spots filled and you use the last-minute discount, for example if you arrive within one week.
With packages you attract the regular guests who ensure a steady income every year due to their stay that lasts longer than 21 nights. You also use packages with the aim of stimulating your potential guests for a stay with a nice extra, such as a lunch in the brasserie, free bike rental or a welcome pack with local delicacies.
Some guests have been coming to your holiday park for years. These people in particular deserve a reward, such as a special discount. You can do this by locking the discount with a coupon code. You can fully automate the sending of this coupon code.